Tourism Division

The Tourism Division is accountable to the Minister of Alberta Tourism, Parks and Recreation and is responsible for delivering on Goal 1 of the ministry Business Plan 2014-17, "Tourism in Alberta is a $10.3 billion industry by 2020, providing sustainable economic benefits to all regions of Alberta".

In accordance with the 2014-17 Business Plan, the Tourism Division is responsible for priority initiatives that:

  • Encourage entrepreneurial investment in traveller-focused development of innovative tourism experiences, destination renewal and new destination areas.
  • Improve access to Alberta and its tourism regions.
  • Actively align and communicate with industry organizations in pursuit of our common goals.
  • Utilize a comprehensive, results-based research approach that drives decisions.

For more information on the Tourism, Parks and Recreation Business Plan 2014-17.

Last reviewed/revised: May 12, 2014
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