Travel Alberta

Travel Alberta is the tourism marketing organization for the Government of Alberta that is governed by the Travel Alberta Act and a Board of Directors accountable to the Minister of Alberta Tourism, Parks and Recreation.

In accordance with the Travel Alberta Act, the mandate of Travel Alberta is to:

  • Market the tourism assets, attractions and opportunities present in Alberta in domestic, national and international markets;
  • Promote Alberta as a destination for tourists;
  • Assist Alberta's tourism industry operators to market their products; and
  • Exercise or perform any other power, duties and functions authorized by regulation.

For tourism industry information on Travel Alberta, visit the Travel Alberta industry website .

For consumer information on Travel Alberta, visit the Travel Alberta consumer website .

Last reviewed/revised: May 12, 2014
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