Since the first travellers visited the hot springs in Banff in the railway era of tourism, Alberta has been a compelling destination for visitors worldwide.
Over 100 years later, tourism still plays a vital role in Alberta's continuing economic success and contributes to the social vitality of the province.
The Ministry of Tourism, Parks and Recreation is committed to grow the industry and maximize the opportunities tourism creates in every region of the province.
We are working with our industry partners to advance the priorities of Alberta's Tourism Framework and achieve the goal for tourism in Alberta to be a $10.3 billion
industry by 2020.
helps realize tourism development projects with a focus on regional and international investment.
connect you with networks and resources to develop new or enhanced tourism
products and experiences.
Last reviewed/revised: May 12, 2014
connects visitor information centre providers to deliver trip planning advice and
resources to visitors.