Festivals and Events Tourism Growth Program
The Festivals and Events Tourism Growth Program aims to increase tourism revenues and visitation in Alberta by investing in established festivals and events demonstrating potential for tourism growth.
Organizations will be selected through a competitive application process to receive funding of $25,000 to $40,000 each to hire a third-party consultant. The amount will be determined by the scope and location of the festival or event. The consultant will work with the organization and its stakeholders to evaluate the event, identify tourism growth opportunities, and develop a Festival/Event Tourism Growth Plan.
As result of the program, Alberta festivals and events with high tourism growth potential will commit to meeting targets, for the following year, to increase attendance by 10%, increase revenues by 10%, and enhance the quality and quantity of programming by 20%.
This program is currently under review. Details on subsequent intake deadlines will be posted on this page.
Important: To fill out the Application Form, save a copy to your computer. Open your computer's copy to fill in and save your application form.
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For more information, please contact a Tourism Development Officer at 780-427-6544 or email@example.com