Festivals and Events Tourism Growth Program

The Festivals and Events Tourism Growth Program aims to increase tourism revenues and visitation in Alberta by investing in established festivals and events demonstrating potential for tourism growth.

Organizations will be selected through a competitive application process to receive funding of $25,000 to $40,000 each to hire a third-party consultant. The amount will be determined by the scope and location of the festival or event. The consultant will work with the organization and its stakeholders to evaluate the event, identify tourism growth opportunities, and develop a Festival/Event Tourism Growth Plan.

As result of the program, Alberta festivals and events with high tourism growth potential will commit to meeting targets, for the following year, to increase attendance by 10%, increase revenues by 10%, and enhance the quality and quantity of programming by 20%.

Application deadline is:

• June 6, 2013

Details on subsequent intake deadlines in 2013-14 will be posted Summer 2013.

The details of the program are provided in the program guidelines. The application form can be completed electronically and submitted by email, fax or by mail.

Important: To fill out the Application Form, save a copy to your computer. Open your computer's copy to fill in and save your application form.

The grant application contains interactive form fields and is best viewed with the most recent version of Adobe Acrobat Reader. Download from Adobe.

For more information, please contact a Tourism Development Officer at 780-638-3350 or festivalsandevents@gov.ab.ca