Images & Footage

Improved Multimedia Services for Alberta’s Tourism Industry

Are your print and online marketing materials needing a refresh? Are you looking for multimedia assets to complement your current resources? You can now access tourism photography, video, maps and stories all in one place.

The Alberta Culture and Tourism Digital Assets Library (DAL) and the Travel Alberta Multimedia Library have merged to improve multimedia services for the tourism industry. As such, the Ministry of Alberta Culture and Tourism is no longer taking new requests for media assets. Tourism partners will be able to access the images and footage previously available through the DAL via Travel Alberta’s Multimedia Library.

The transfer of images will take place throughout the month of March with an expected completion date of April 3, 2015. Video footage will be available online towards the end of June 2015. During this transition period, if you require a specific asset that you would have previously found on the Tourism Digital Assets Library (DAL), please email

Upon registration, you'll have immediate access to the system and an initial set of tourism brand assets. Access to additional resources will be based on required business needs. This service is available on a 24-hour basis to clients around the world.

For assistance with the Travel Alberta Multimedia Library, please contact their Digital Asset Management Specialists by email at

Last reviewed/revised: July 20, 2015
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