The Tourism Division examines consumer trends to help you better understand the vacation experiences sought by visitors and identify potential markets for attracting more visitors to Alberta.

Enhance your understanding of consumer-based intelligence and potential markets with the latest tourism research and reports.

Aurora Borealis Canadian Market Potential Studies
measures current and future potential of Canadian markets.
Three women walk along a boardwalk talking to each other. Industry Sector Studies examines developments or impacts of specific activities or sectors that influence the tourism industry.
A woman fishes on a lake with a canoe and mountain range in the background. Travel Activities and Motivation Survey (TAMS) – National
examines the recreational activities and travel habits of Canadians and Americans.
A man fishes with his yellow water plane in the background. Development Opportunities Studies
examines various inventory resources and analyze existing and potential demand for tourism related activities/experiences or specific regions.

For more information, contact the Research and Innovation Branch

Last reviewed/revised: October 9, 2015
Share this page on: