Travel Activities and Motivation Survey (TAMS) - National Overview for Alberta

The TAMS survey examines the recreational activities and travel habits of Canadians and Americans. The survey examines out-of-town, overnight travel behaviour of one or more nights over the past two years and provides detailed information on Travelers' activities, travel motivators, places visited, type of accommodation used, impressions of Canada, its provinces and territories, demographics and media consumption patterns.

American Market

Alberta Tourism, Parks and Recreation commissioned reports to focus on the specific activity-based sectors that Alberta offers. The following reports focus on American respondents, and the subset with Alberta travel experience, who stated the activity under analysis as the main reason for one of their trips.

Canadian Market

Alberta Tourism, Parks and Recreation commissioned reports to focus on the specific activity-based sectors that Alberta offers. The following reports focus on Canadian respondents, and the subset with Alberta travel experience, who stated the activity under analysis as the main reason for one of their trips.

Contact: Kristy Hubscher, Tourism Research Analyst

 

Adobe® Acrobat® PDF files can be viewed with Adobe® Acrobat® Reader software - a free download from www.adobe.com.

 

Last reviewed/revised: December 9, 2013