Travel Activities and Motivation Survey (TAMS) - National

The TAMS survey examines the recreational activities and travel habits of Canadians and Americans. The survey examines out-of-town, overnight travel behaviour of one or more nights over the past two years and provides detailed information on Travelers' activities, travel motivators, places visited, type of accommodation used, impressions of Canada, its provinces and territories, demographics and media consumption patterns.

2006 Reports

Overview

• Travel Activities and Motivations of U.S. Residents, An Overview - January 2007 (58 pages)
• Travel Activities and Motivations of Canadian Residents, An Overview - March 2007 (56 pages)

U.S. Travel Profiles by Province

• U.S. Travellers to Canada - January 2008 (25 pages)
• U.S. Travellers to Alberta - January 2008 (25 pages)
• U.S. Travellers to British Columbia - January 2008 (25 pages)
• U.S. Travellers to Saskatchewan - January 2008 (25 pages)
• U.S. Travellers to Manitoba - January 2008 (25 pages)
• U.S. Travellers to Ontario - January 2008 (25 pages)
• U.S. Travellers to Quebec - January 2008 (25 pages)
• U.S. Travellers to the Atlantic Region - January 2008 (25 pages)

Canadian Travel Profiles by Province

• Canadian Travellers to Other Provinces - February 2008 (23 pages)
• Canadian Travellers to Alberta - February 2008 (23 pages)
• Canadian Travellers to British Columbia - February 2008 (23 pages)
• Canadian Travellers to Saskatchewan - February 2008 (23 pages)
• Canadian Travellers to Manitoba - January 2008 (23 pages)
• Canadian Travellers to Ontario - January 2008 (23 pages)
• Canadian Travellers to Quebec - January 2008 (23 pages)
• Canadian Travellers to the Atlantic Region - February 2008 (23 pages)

Travel Characteristics by Province

• Out of Country Travel by Canadians - January 2008 (23 pages)
• Out of Province Travel by Residents of Alberta - February 2008 (22 pages)
• Out of Province Travel by Residents of British Columbia - February 2008 (22 pages)
• Out of Province Travel by Residents of Saskatchewan - February 2008 (22 pages)
• Out of Province Travel by Residents of Manitoba - January 2008 (22 pages)
• Out of Province Travel by Residents of Ontario - January 2008 (22 pages)
• Out of Province Travel by Residents of Quebec - January 2008 (22 pages)
• Out of Province Travel by Residents of the Atlantic Region - February 2008 (22 pages)

Spotlight on American Group and Learning Tourists

• A National Perspective - February 2007 (68 pages)
• A Western Canada Perspective - March 2007 (68 pages)

Spotlight on Canadian Group and Learning Tourists

• A National Perspective - July 2007 (75 pages)
• A Western Canada Perspective - August 2007 (80 pages)

Canadian Travel Market Profile by Activity

• Boating & Swimming - October 2007 (23 pages)
• Cycling - October 2007 (23 pages)
• Downhill Skiing & Snowboarding - October 2007 (24 pages)
• Exercising & Jogging - October 2007 (23 pages)
• Extreme Air Sports - October 2007 (23 pages)
• Fishing - October 2007 (23 pages)
• Freshwater Scuba & Snorkel - October 2007 (23 pages)
• Games & Individual Sports - November 2007 (24 pages)
• Golfing - October 2007 (23 pages)
• Hiking, Climbing, Paddling - October 2007 (23 pages)
• Horseback Riding - October 2007 (23 pages)
• Hunting - October 2007 (23 pages)
• Motorcycling - October 2007 (23 pages)
• Music Concerts, Festivals & Attractions - December 2007 (23 pages)
• National & International Sporting Events - December 2007 (23 pages)
• Ocean Activities - October 2007 (23 pages)
• Participatory Historical Events - November 2007 (23 pages)
• Playing Team Sports - November 2007 (23 pages)
• Professional Sports Events - November 2007 (23 pages)
• Sailing & Surfing - October 2007 (23 pages)
• Science & Technology Exhibits - November 2007 (23 pages)
• Shopping & Dining - November 2007 (23 pages)
• Skating - October 2007 (23 pages)
• Snowmobile & ATVing - October 2007 (23 pages)
• Spas - November 2007 (23 pages)
• Tastings - November 2007 (23 pages)
• Theme Parks & Exhibits - November 2007 (23 pages)
• Wilderness Activities - October 2007 (23 pages)
• Wildlife Viewing - October 2007 (23 pages)
• X-Country Skiing & Snowshoeing - October 2007 (23 pages)

U.S. Travel Market Profile by Activity

• Overview - Culture and Entertainment Activities - September 2007 (78 pages)
• Overview - Outdoor Activities - September 2007 (75 pages)
• Aboriginal Cultural Experiences - July 2007 (24 pages)
• Board & Blade - April 2007 (24 pages)
• Boating & Swimming - May 2007 (24 pages)
• Cycling - March 2007 (24 pages)
• Downhill Skiing & Snowboarding - March 2007 (24 pages)
• Exercising & Jogging - March 2007 (24 pages)
• Extreme Air Sports - March 2007 (24 pages)
• Extreme Skiing - April 2007 (24 pages)
• Fairs & Festivals - July 2007 (24 pages)
• Fishing - March 2007 (24 pages)
• Games & Individual Sports - March 2007 (24 pages)
• Golfing - March 2007 (24 pages)
• High Art Performances - July 2007 (24 pages)
• Hiking, Climbing, Paddling - April 2007 (24 pages)
• Historical Sites, Museums & Art Galleries - July 2007 (24 pages)
• Horseback Riding - April 2007 (24 pages)
• Hunting - March 2007 (24 pages)
• Motorcycling - June 2007 (24 pages)
• Ocean Activities - May 2007 (24 pages)
• Professional Sports Events - July 2007 (24 pages)
• Sailing & Surfing - May 2007 (24 pages)
• Science & Technology Exhibits - July 2007 (24 pages)
• Scuba & Snorkel - May 2007 (24 pages)
• Shopping & Dining - July 2007 (24 pages)
• Snowmobile & ATVing - April 2007 (24 pages)
• Tastings - July 2007 (24 pages)
• Theatre, Film & Music Festivals - July 2007 (24 pages)
• Theme Parks & Exhibits - July 2007 (24 pages)
• Wildlife Viewing - April 2007 (24 pages)
• X-Country Skiing & Snowshoeing - April 2007 (24 pages)

Contact: Kristy Hubscher, Tourism Research Analyst

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