Alberta's tourism industry derives its strength from its magnificent scenery, service excellence and a strong private sector-government partnership. Alberta offers diverse tourism experiences that are clean, safe, and secure in spectacular scenic environments. Tourism is one of Alberta's fastest growing industries offering outdoor adventures, wildlife viewing, shopping, cultural events and urban nightlife.

For more information about Alberta's thriving tourism industry, visit:

Statistics & Publications:

  • 2010 Arctic Games Take Gold
  • An economic study of the 2010 Arctic Games in Grande Prairie clearly shows the postive impact that games have for the community.

  • Cultural & Heritage Tourism: A Handbook for Community Champions
  • This handbook provides communities with information and practical ideas for developing cultural and heritage tourism. It is a 2012 publication of the Federal-Provincial/Territorial Culture/Heritage and Tourism Initiative.

  • Newsletters
  • Includes the Building Tourism newsletter and the Tourism Business Outlook publication.

  • Tourism Statistics
  • Includes visitor statistics & trends. Publications include: Visitor Profiles by Tourism Destination Region, yearly Accommodation Statistics, Alberta Tourism Market Monitor monthly updates and Visitor Numbers, Revenue and Characteristics.

  • Tourism Research
  • Reports and Studies for the Consumer Segment, Development Opportunities, Economic Impacts, Geographic Markets, Industry Sectors, Operator Surveys, and Reports from the Travel Activities and Motivation Survey(TAMS) for Canada and specific to Alberta.

  • Travel Alberta's Industry Site
  • Current research and updates on Alberta's tourism industry from the Tourism Research branch of Alberta Tourism, Parks and Recreation.

Last reviewed/revised: December 9, 2013