Tourism Highway Signage Program - Sign Up Alberta

The Tourism Highway Signage Program is designed to support the efforts of the tourism industry by ensuring that visitors are provided with the essential highway-based directional and way finding information to enhance the quality of their travel experience within the province.

The program is supported by two broad signage categories:

  1. TODS - tourism oriented directional signs
  2. Logo Signs - signage for service businesses such as food, gas and lodging

The signs are blue and white in color, and consistent with the color scheme employed by other jurisdictions throughout North America and Europe.

An important feature of the program is that it provides signage opportunities for a broader range of tourism facilities than what was available in the past, and ensures that applications from across the province are reviewed in a fair and consistent fashion.

The program ensures that signs, whether for TODS or Logos, are also designed, fabricated, installed and maintained in a consistent fashion. This ensures that the signage system throughout the province provides the same high-quality appearance to the benefit of the entire industry.

Information on the program can be found on the Web or by contacting the Program Administrator that is responsible for managing the program on behalf of the Government of Alberta:

  • Program Administrator [on behalf of the Government of Alberta]:
    Alberta Traffic Supply Ltd.
    9015 - 14 Street NW
    Edmonton, AB, Canada, T6P 0C9


For more information, call:

TOLL FREE: 1.866.560-SIGN [7446]

Last reviewed/revised: January 15, 2014